lifestyle business

noun

1. a small business in which the owner is more anxious to pursue interests that reflect his or her lifestyle than to make more than a comfortable living

Example Sentences

Now he’s turning that longevity mission — and the online infamy he has earned because of it — into a lifestyle business, selling supplements and prepackaged meals to less-rich people who would also like to live for a very long time.

From New York Times

Adidas last month lifted its full-year outlook partly thanks to Yeezy shoe releases, and the company said on Wednesday that the popularity of its "terrace" shoe ranges Samba, Gazelle and Spezial was also driving growth in its lifestyle business.

From Reuters

Maybe he can become a consultant or freelancer or start a lifestyle business.

From Slate

It’s more of a lifestyle business for us.

From The Verge

Dahl also was active in the lifestyle business, with a syndicated column on beauty tips, a perfume, and lingerie and exercise outfits she designed herself.

From Seattle Times